I would like to offer free stuff but I have to pay my mortgage
Monday, February 1, 2010 at 01:52AM I've been getting a string of inquiries from people lately that do not want to pay for marketing consulting. They figure "well I can just go do some research on the internet..." Well then, why don't you? Why do people think that consulting is a service that shouldn't be paid for?
Consulting is difficult for people to grasp because it's not tangible to them. It's not a product that they can touch, feel, and play with. It's ideas, assistance, improvements, and solutions -- none of which have any physical properties or promises. That said, many people who run their businesses every day are great at a few things... maybe it's the books, or their products -- but they have no intellectual equity or concept of it. This is where I come in and where I'm worth the money.
I convert problems into ideas into solutions. That's all. Simple, yet powerful.
Tonia |
Post a Comment | 





Reader Comments