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What kind of work do I do?

Creative services. This includes online and offline Marketing Communication solutions, including concept through design of print and web campaigns, social media and relationship marketing consulting and integration. There is no job too small or basic. Here's the full scoop.

Looking for my portfolio?

• Web design & communications
• Print design & communications
• Branding (Logos, identity)

Online Marketing Intro for Small Businesses

Know you need some kind of marketing or communications plan but have no idea where to start? I help small businesses start with a plan and follow through on action. It can start as simple as a brand identity (need business cards?) or an ad campaign, evolving to your web presence and an online "culture creation" strategy. Solving problems through design, communications, and community integration. This is what I do.  Email me through the contact form or call me (541) 490-9621 for a consultation.

Got Schooled

Washington State University - BA in Communications
Art Institute of Seattle - Graphic Design
School of Visual Arts Seattle - Advertising Art Direction


Quick Tips

Email marketing is good if you have something worth reading. Don't push your products and your services. Open up a discussion about something of value.  For example, instead of pushing your landscaping business, include a Q&A section or offer information on how to compost leaves in the Fall or when to transplant perennials in your area. Offer value and gain trust with your customer by showing them you're not just pushing products. Then they will look forward to reading your emails versus just clicking the delete button as soon as it comes to their inbox.

Shorts

Cure for Cancer or will it ever be???

John Kanzius Foundation has brought some innovation to the cancer-curing research world with Radio Waves. That's right, non-invasive targeted radiofrequency cancer treatment destroys cancer cells without the debilitating side effects. Let's hope the FDA doesn't find out. It might actually work and then no one will ever know about it.

 

CONVERSATIONS via...


« Inspiration of the Day | Main | The social marketing relationship between 10 women, a kiteboarding camp, whale sharks, and a very small village in Baja Mexico. »
Monday
Aug172009

Let's take a moment to laugh at Twitter.... then get back to Tweeting.

DateMonday, August 17, 2009 at 04:29PM

If I got paid a penny for everyone who rolled their eyes at Twitter, I would be chillin' on my beachfront lounge in the Caribbean with a cocktail, not at my desk on a bitter cold Washington state Fall day.

Twitter is tweaked, I'll admit it. Random people get on this website and "tweet" trivial play-by-play updates about their day. Who cares? No one really. This narcissistic behavior is so annoying and discomforting, it actually concerns me about the future of our children growing up in this tweeting world.  But those who are using Twitter this way are not only using it wrong, they are completely missing the power and true purpose of this micro-blogging tool.

Twitter is about influence and key opinion leaders. It's not as much about one-on-one relationships (such as Facebook and LinkedIn) as it is conversation and the trusted sources from which conversation is initiated. The conversation across Twitter is very active and evolving.  Don't get me wrong -- Twitter is about relationships as well, and Facebook is very much an ongoing conversation. The difference is that Facebook is more of a one-on-one conversation where as Twitter is a party.

Those who empower the Twitter tool well use it to invite and drive users to a conversation of value. The more valuable the tweets (and all that user's tweets), the more knowledgable that source is recognized as an expert of a topic. Value and influence leads to more followers. When users more frequently "follow" your tweets, you become a more trusted source for information on that topic... and that can gain traffic. Traffic for you, your website, and your business. That is how Twitter works.

BTW, I'll admit that I do have a Twitter account. In fact, I have 3. And I'm horrible about updating them, but when I do, I make sure it's something worth tweeting.

Kiteboarding 4 Cancer - http://twitter.com/kb4c
Farman Creative - http://twitter.com/FarmanCreative
Cascade Kiteboarding - http://twitter.com/KiteboardGorge

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