on Farman Creative

What kind of work do I do?

Creative services. This includes online and offline Marketing Communication solutions, including concept through design of print and web campaigns, social media and relationship marketing consulting and integration. There is no job too small or basic. Here's the full scoop.

Looking for my portfolio?

• Web design & communications
• Print design & communications
• Branding (Logos, identity)

Online Marketing Intro for Small Businesses

Know you need some kind of marketing or communications plan but have no idea where to start? I help small businesses start with a plan and follow through on action. It can start as simple as a brand identity (need business cards?) or an ad campaign, evolving to your web presence and an online "culture creation" strategy. Solving problems through design, communications, and community integration. This is what I do.  Email me through the contact form or call me (541) 490-9621 for a consultation.

Got Schooled

Washington State University - BA in Communications
Art Institute of Seattle - Graphic Design
School of Visual Arts Seattle - Advertising Art Direction


Quick Tips

Email marketing is good if you have something worth reading. Don't push your products and your services. Open up a discussion about something of value.  For example, instead of pushing your landscaping business, include a Q&A section or offer information on how to compost leaves in the Fall or when to transplant perennials in your area. Offer value and gain trust with your customer by showing them you're not just pushing products. Then they will look forward to reading your emails versus just clicking the delete button as soon as it comes to their inbox.

Shorts

Cure for Cancer or will it ever be???

John Kanzius Foundation has brought some innovation to the cancer-curing research world with Radio Waves. That's right, non-invasive targeted radiofrequency cancer treatment destroys cancer cells without the debilitating side effects. Let's hope the FDA doesn't find out. It might actually work and then no one will ever know about it.

 

CONVERSATIONS via...


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Thursday
15Oct2009

Why image titles are important on your website or blog.

You probably don't even think about it when you upload your Nikon or Canon point & shoot pics to your website... the image names are always something technical and numerical like DCS_1924430.jpg and that's how they came through the camera. Why change the name?

Changing the name of your images is important to your site SEO. By giving a descriptive name to an image, you are defining and promoting specific content on your site to users searching for that particular subject matter.

Example.


Being that I am about to have knee surgery in 5 days, I have been researching "ACL allografts", which is a donor graft that will replace the ACL in my knee. In my search, this image came up as one of the top image results. Yes I was looking specifically for an image, but what I found from clicking on the image in Google's Image results, was a wealth of information behind the company that does the allograft sterilization. Next thing I know I'm reading about an entire industry of allograft sterilization and preparation for surgical procedures. This not only gave me confidence in the procedure, but it led me to ask my doctor about this company by name. All because the company named their image for exactly what it was: an "ACL allograft".

Naming your images with descriptive titles can boost your SEO, so take the extra time to rename your images before uploading to your site and you may find a sudden boost in your traffic as well.

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