In celebration of the Inauguration.... The election of Barack Obama: A shining pillar of social marketing success.
Tuesday, January 6, 2009 at 02:56PM 
I'm pretty excited about Barack becoming our new president. But never in a million years would I believe it would happen like it did. Whether you are a fan of Obama or not, one thing is very clear.... The Obama campaign was one of the most brilliant executions of social media and grass-roots marketing efforts in history. Period.
It was everything that ad agencies and social marketing firms dream to achieve with a client times ten. The Obama "Change" campaign will serve as the poster child for future marketing campaigns. Everything about it worked seamlessly, but without forcefullness and annoyance. This was a campaign won from the ground up. Furthermore, the campaign's social media communications will continue to serve as community and global think tank, policy support team, and public opinion resources. Here are the fundamentals that made it, and will continue to make it, successful.
It is viral.
It is organic.
It is consistent.
It is transparent.
Gotta go eat lunch. Will elaborate later...
Tonia |
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